EatingWell, an award-winning journalist website about food, nutrition, and sustainability for more than 30 years, analyzed data and insights to forecast the upcoming food and wellness trends for the new year.
Focusing on your health shouldn't mean sacrificing enjoyment. EatingWell predictions for 2024 blend wellness with joy, featuring refreshing beverages and satisfying snacks.
1. Hydration Staying hydrated remains a priority, with trends like "WaterTok" and Stanley tumblers gaining popularity. Interest in articles about water and hydration grew by 29% last year.
2. Caesar Everything
Caesar salad is branching out beyond romaine, with kale and asparagus embracing the creamy dressing. Views on Caesar salad recipes surged by 89% on EatingWell.com.
3. Functional Beverages
Alternative coffees paved the way for a broader trend in functional beverages. Prebiotic and probiotic sodas and electrolyte-infused drinks are on the rise.
4. Focusing on Gut Health
Interest in gut health continues to grow, with fermented foods and probiotic-rich ingredients in the spotlight. Expert advice from gastroenterologists is sought after.
5. High-Protein Snacks
Plant-based protein and protein powder are gaining traction, with a 41% and 58% increase respectively. Expect to see more protein-packed snacks on the shelves.
6. Food for Menopause
Menopause-friendly eating patterns are gaining attention, breaking taboos surrounding the topic. Certain foods can help alleviate menopause symptoms.
7. No Added Sugar
Consumers are seeking low or no-added sugar options, driving a surge in interest. Articles on added sugar saw a 1200% increase in views.
8. Mocktails
Alcohol-free mocktails are rising in popularity, offering a special experience without the alcohol. Pineapple mocktails saw a 70% increase in searches.
9. Ice Baths and Cold Plunges
Cold plunges are becoming a wellness trend endorsed by celebrities. While offering benefits like increased circulation, caution is advised.
10. Interest in Weight Loss Medication
Weight loss medications, both pharmaceutical and natural, are garnering interest. Consumer interest in prescription drugs like Ozempic and Wegovy is on the rise.
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